DIY and home YouTube RPM
Long videos about DIY and home usually pay creators $1.50 to $7 per 1,000 views, typically $3.50. Here is what that means for 100,000 and 1 million views, what Shorts pay, and what moves the number.
For a US based English channel with 8 to 15 minute videos. Since August 24, 2026 YouTube counts a long form view from the first frame, so we price 78% of public views at these rates, the same as in our channel reports. Estimates, not payouts: only a channel's owner can see its real earnings in YouTube Studio.
Estimate a DIY and home channel
Paste a channel to price its own views, audience and video lengths
What moves RPM
The same factors our channel reports use
Where viewers live
A view from the UK pays about 70% of a US view, Canada 75%, Australia 90%, Germany 55%, Japan 40%, Brazil 10% and India 5%. The range above assumes a mostly US, UK, Canadian and Australian audience, so a channel watched mostly elsewhere earns less per view.
Video length and mid roll ads
YouTube allows ads in the middle of videos of 8 minutes or more. We price a video under 8 minutes at 0.85x of an 8 to 15 minute one, 15 to 30 minutes at 1.15x and 30 minutes or more at 1.3x. These length factors are a soft estimate from ad load data.
How much of a video people watch
Mid roll ads only reach viewers who are still watching. A typical 8 to 15 minute video is watched about 30% of the way and a 15 to 30 minute one about 25%, so extra ad slots only pay for the viewers who stay.
Views that show an ad
In AIR Media Tech's Studio data, 57% of Crafting and Handmade views showed at least one ad, against 53% across all 300 channels. Views without an ad still count in RPM, so a lower share pulls RPM down.
The time of year
Ad rates follow advertiser budgets. Across AIR Media Tech's channels the median RPM was $1.56 in January and $2.35 in November, the peak of the year.
What the sources say
Evidence: medium
AIR Crafting and Handmade median $2.39 (P25 $1.00, P75 $3.90); Virlo home improvement CPM $6 to $12; one restoration creator reported about $17 RPM (Influencer Marketing Hub, Reddit).
AIR is AIR Media Tech, which reports YouTube Studio data from 300 channels, May 2025 to May 2026.
- AIR Media Tech, 2026: measured: YouTube Studio data, 300 channels, 3,595 channel-months, May 2025 to May 2026, medians + P25/P75
- Virlo, 2026: CPM ranges by niche, method not stated
- vidIQ, 2026: CPM ranges (and RPM for tier 1 niches) from Google Ads benchmarks, creator disclosures, vidIQ aggregate data
- Influencer Marketing Hub, 2026: estimated RPM ranges by niche plus Reddit creator disclosures
Runrate files a channel under DIY and home when its titles and description talk about things like diy, home improvement, woodworking, restoration, crafts, renovation, gardening, homestead.
Questions
What is the RPM for DIY and home YouTube channels?
Long videos about DIY and home usually pay creators $1.50 to $7 per 1,000 views, typically $3.50. RPM is the creator's share after YouTube's cut, counted over all views, and this range is for an English channel whose viewers are mostly in the US, UK, Canada and Australia.
How much does a DIY and home channel make per 1 million views?
About $1,180 to $5,490 from long form ads, typically $2,740. For a US based English channel with 8 to 15 minute videos. Since August 24, 2026 YouTube counts a long form view from the first frame, so we price 78% of public views at these rates, the same as in our channel reports. Shorts pay far less.
Do Shorts pay the same?
Shorts pay $0.02 to $0.25 per 1,000 engaged views, typically $0.07, and about $0.33 for a US audience. That is 3% to 14% of the same niche's long form RPM.
What the Shorts research says about this niche: Lifestyle medium $0.16 to $0.20; Crafting and Handmade $0.11 (AIR 2026).
Is this what a DIY and home channel really earns?
No. Estimates, not payouts: only a channel's owner can see its real earnings in YouTube Studio. Two channels in the same niche can earn very different amounts: AIR Media Tech found the top quarter of a niche earns 2x to 8.4x the RPM of the bottom quarter, so audience country, video length and ad suitability matter as much as the niche. Paste a channel above to see its own estimate.
How sure is this range?
The evidence for this niche is medium. Medium: measured on a small sample, or several estimates that agree. Low and high span the credible published range. Typical starts from measured medians where they exist, pulled toward the middle of the planning ranges.
Niches that pay about the same
Where these numbers come from. Runrate's research tables, compiled October 17, 2026, the same ones every channel estimate uses. Estimates, not payouts: only a channel's owner can see its real earnings in YouTube Studio.