Neutral
Niche: Cooking
$2 to $5 per 1,000 views
$0typical $3$10
Long videos in this niche typically pay about $3 per 1,000 views to the creator.
Binging with Babish
Estimated monthly ad earningsLikely monetized
$29,900a month
About $359,000 a year, likely $240,000 to $512,000
Low end$20,000
Most likely$29,900
High end$42,600
Where the money comes from
Monthly ad earnings by format, middle of the estimate
$29,900a month
- Long videos8.4M views a month$29,70099%
- Shorts1.2M views a month$1761%
- Live streams132 views a month$00%
What one sponsor could pay per video
$10,600 to $26,600Separate from ad earnings and never added in. Based on a median of 885,233 views per long video and typical sponsor rates for this niche.
Views per video
The last 30 public uploads, oldest on the left. Tap or hover a bar for the video.
Long videosShorts
02M4M
Median 115.4K
Jun 19Nov 7
Show as a table
| Video | Format | Posted | Views |
|---|---|---|---|
| 10 Levels of Potatoes (ft @FallowChefs) | With Babish | Long video | Nov 7 | 830,018 |
| I Tested Viral TikTok Recipes | Long video | Oct 24 | 3,379,457 |
| I Tried the Best (and WORST) Instant Pot Recipes | Long video | Oct 10 | 1,577,612 |
| 10 Levels of Nachos | With Babish | Long video | Sep 19 | 2,169,974 |
| I Tried Celebrities' Favorite Pastas | With Babish | Long video | Aug 29 | 1,622,173 |
| Recreating The Foods From TONY | Binging with Babish | Long video | Aug 22 | 312,106 |
| How To Make The World's Best Chicken (5 Ways) | With Babish | Long video | Aug 8 | 713,779 |
| Babish Meals: Behind the Scenes | Short | Aug 7 | 58,042 |
| Babish Meals: Behind The Scenes | Short | Aug 6 | 64,417 |
| How to make the iconic "looney cake" from Succession | Short | Jul 29 | 103,037 |
| I made the "mushroomiest" pasta possible | Short | Jul 27 | 98,173 |
| I Made EVERY Salsa | Long video | Jul 25 | 837,351 |
| Popcorn: reimagined | Short | Jul 24 | 75,072 |
| The ultimate summer fruit salad! | Short | Jul 22 | 118,277 |
| How to make potato pierogis at home! | Short | Jul 21 | 80,559 |
| Recreating Bobby Hill’s Restaurant Menu | Binging with Babish | Long video | Jul 18 | 1,561,700 |
| Real authentic British fish and chips 🇬🇧 | Short | Jul 17 | 84,963 |
| The ultimate taco night recipe! | Short | Jul 16 | 105,919 |
| Regular Show's eggscellent challenge in real life! | Short | Jul 10 | 98,971 |
| Crème brûlée to impress! | Short | Jul 9 | 72,426 |
| The ultimate guide to freezer meal prep! | Short | Jul 7 | 160,916 |
| How to make the chicken fingers from Community | Short | Jul 3 | 113,807 |
| Deadpool-style chimichangas! | Short | Jul 2 | 110,519 |
| How to make the best nachos! | Short | Jun 29 | 115,052 |
| Brazil's Most Popular Street Food | With Babish | Long video | Jun 27 | 385,238 |
| You need to try this loaded baked potato lasagna! | Short | Jun 26 | 210,629 |
| How to make the iconic food from Adventure Time! | Short | Jun 24 | 115,664 |
| How to make REAL Southern cornbread! | Short | Jun 22 | 85,846 |
| I Tested Ground Beef Hacks | Long video | Jun 20 | 840,774 |
| How to make the cannolis from The Godfather! | Short | Jun 19 | 85,363 |
Best videos
Part of Pro
See which uploads grow fastest, the most viewed one, and how long videos compare with Shorts here
$7 a month, or $34.99 once for life
Unlock with ProWhat works in your niche
Part of Pro
See what works for similar channels: video length, title patterns, upload days, and their fastest videos right now
$7 a month, or $34.99 once for life
Unlock with ProWhy this number
What lifts the estimate and what holds it back
Helps
Where viewers likely are
100% of US ad rates
0%US rates
Based on the channel's language and country (English, based in the US). Ads pay far more in the US, UK, Canada and Australia than elsewhere.
Neutral
Shorts in the mix
13% of views this month
Long 87%Shorts 13%
Shorts pay about $0.14 per 1,000 views, a small fraction of long videos, so the same views earn much less.
Helps
Long enough for mid roll ads
median 14 min
0 min8 min mark20 min
Videos of 8 minutes or more can carry ads in the middle, which lifts earnings per view.
Holds back
Upload pace: slowing down
0.47 per week
That is 0.75x the 90 days before.
Helps
Views per video are rising
1.52x
Median views of the last 10 long videos compared with the 10 before them.
Neutral
Old videos still bring views
4.6M views a month
Uploads older than three years, and the ones we did not read, keep getting watched. We count them at half their lifetime average pace, a conservative guess, capped by the channel's lifetime average.
Time to monetize
When this channel can earn from YouTube ads
Can it earn from ads?Yes, already past the barIt meets the thresholds by our estimate and shows signs of earning
What would speed it up Each goal with its date, upload plans, your own plan slider, and how the Feb 2027 rules hit this channel. $7 a month, or $34.99 once for life
Unlock with ProPace
Part of Pro
See the upload calendar, uploads per week, consistency score and trends for every format
$7 a month, or $34.99 once for life
Unlock with ProLive tracking
Part of Pro
Watch this channel move: snapshots every few hours, daily views, and a monetize date that updates itself
$7 a month, or $34.99 once for life
Unlock with ProHow we got this. Views from the last 30 days are rebuilt from each public video's views and age, cut to the views YouTube pays on, then priced with niche, audience and video length ad rates from published creator data. We run this 2,000 times with realistic variation and show the middle half. Data read November 9, 2026, 00:20 UTC.