YouTube earnings calculator
How much a YouTube channel makes from ads, from the views, the niche, where the viewers live and the video length. Free, no login. The same formulas and research tables as every Runrate channel estimate.
Estimates, not payouts: only a channel's owner can see its real earnings in YouTube Studio. Ad revenue only; sponsorships, memberships and affiliate income come on top.
Skip the typing: estimate a real channel
Paste a channel and Runrate finds its niche, audience and video lengths itself
How the calculator works
Long form earnings are the niche RPM times the views, adjusted for the audience and the video length. The niche RPM is the range for an English channel whose viewers are mostly in the US, UK, Canada and Australia, from the 31 niche research rows. The audience factor compares your viewers with that reference audience, country by country. Only 78% of public long form views are priced, since YouTube has counted views from the first frame since August 2026. Shorts are priced on engaged views at the country's Shorts RPM, blended with the niche.
Low and high span the credible published range for the niche. Typical is where most channels land. Nothing here is invented: every constant comes from the research tables behind every Runrate estimate, compiled from YouTube Studio data published by AIR Media Tech, vidIQ, Influencer Marketing Hub and creator disclosures.
Questions
How much does YouTube pay per 1,000 views?
Between about $0.15 and $20 per 1,000 long form views depending on the niche, for an English channel whose viewers are mostly in the US, UK, Canada and Australia. Finance, business and software channels sit at the top; gaming, entertainment and kids content at the bottom. That is RPM, the creator's share after YouTube's cut, counted over all views, including the ones that showed no ad.
How much money is 1 million views on YouTube?
For long videos, roughly $1,790 in gaming and $7,320 in finance, with a mostly US audience and 8 to 15 minute videos. The same million views as Shorts pay about $140. Set the views above to see your own niche and audience.
Why does the viewer's country change the number so much?
Advertisers pay for the people they reach, and a viewer in the US is worth more to them than one in India. In our tables a view from the UK pays about 70% of a US view, Germany 55%, Brazil 10% and India 5%. Only the channel's owner sees the real audience split in YouTube Studio, so pick the country most of your viewers are in and how big that share is; the rest is priced as a worldwide English speaking audience.
Do Shorts pay the same as long videos?
Shorts pay $0.02 to $0.25 per 1,000 engaged views, typically $0.07, and about $0.33 for a US audience. That is 3% to 14% of the same niche's long form RPM.
Shorts revenue is also shared with the whole pool of Shorts creators, so only engaged views (about 70% of public Shorts views) count.
Why does video length matter?
YouTube can place ads in the middle of a video of 8 minutes or more, so longer videos show more ads per view. We price a video under 8 minutes at 0.85x of an 8 to 15 minute one, 15 to 30 minutes at 1.15x and 30 minutes or more at 1.3x. The mid roll ads only reach viewers who are still watching, so the gain is smaller than the number of ad slots suggests.
Is this what a channel really earns?
No. It is an estimate from public research, not a payout: only the channel's owner sees real earnings in YouTube Studio. Two channels in the same niche can differ by 2x to 8x in RPM because of audience, ad suitability and the time of year. The low and high numbers span the credible published range for the niche; typical is where most channels land.
Since August 24, 2026 YouTube counts a long form view from the first frame, so we price 78% of public long form views, the same as in our channel reports.
Can I see the estimate for a real channel?
Yes. Paste any channel below and Runrate reads its public videos, finds the niche and audience itself and prices the views of the last months. The first scan is free, no login.