Neutral
Niche: Cooking
$2 to $5 per 1,000 views
$0typical $3$10
Long videos in this niche typically pay about $3 per 1,000 views to the creator.
CupcakeJemma
Estimated monthly ad earningsLikely monetized
$2,290a month
About $27,500 a year, likely $19,100 to $38,000
Low end$1,590
Most likely$2,290
High end$3,170
Where the money comes from
Monthly ad earnings by format, middle of the estimate
$2,280a month
- Long videos771.2K views a month$2,15094%
- Shorts951.8K views a month$1255%
- Live streams381 views a month$10%
What one sponsor could pay per video
$713 to $1,780Separate from ad earnings and never added in. Based on a median of 59,383 views per long video and typical sponsor rates for this niche.
Views per video
The last 30 public uploads, oldest on the left. Tap or hover a bar for the video.
Long videosShorts
0250K500K
Median 26.3K
Apr 17Oct 29
Show as a table
| Video | Format | Posted | Views |
|---|---|---|---|
| Chocolate & Salted Caramel Cupcake Recipe | Cupcake Jemma | Long video | Oct 29 | 82,269 |
| I Disappeared For A Year. Here's Why | Cupcake Jemma | Long video | Oct 15 | 483,088 |
| Which Cookies are you choosing?! | Short | Aug 24 | 24,807 |
| This might be my favourite thing on the counter this weekend!! | Short | Aug 21 | 20,543 |
| One thing about me, I LOVE Cookies & Cream ANYTHING!! Especially cake pots 😏 | Short | Aug 17 | 40,523 |
| Mango & Coconut Cupcakes in store all weekend 🥭🥥🧁 | Short | Aug 15 | 33,835 |
| If you’re planning to pop into our Soho Store this weekend this is what you’ll find on the counter… | Short | Aug 14 | 19,214 |
| Come to work with the bakers in our Wandsworth Bakery! | Short | Aug 12 | 40,766 |
| Mango Matcha is this months special! 🥭🍵 in store at C&D Soho! | Short | Aug 10 | 27,933 |
| Cookies & Cream cake pots will be in store tomorrow 😏 | Short | Jul 23 | 25,931 |
| 🗣️ NEW MATCHA IN STORE AT C&D!! | Short | Jul 3 | 21,866 |
| On the counter this weekend at C&D Soho with Jemma.. and Harry?! | Short | Jun 19 | 20,025 |
| Dot cakes are available in store every day! | Short | Jun 14 | 45,253 |
| Red Velvet and Vanilla Dot Cakes on the counter this weekend at C&D Soho! #dotcakes | Short | Jun 5 | 43,431 |
| See what’s in store this weekend at Crumbs & Doilies Soho! #crumbsanddoilies #londonbakery #dotcakes | Short | Jun 4 | 63,151 |
| in store this weekend at Crumbs & Doilies Soho! #dotcakes #dotcake | Short | Jun 4 | 32,393 |
| Dot cakes are BACK in Soho tomorrow! Come and get them! | Short | Jun 3 | 26,706 |
| Dot cakes have landed at C&D this weekend! | Short | May 30 | 30,710 |
| Brown Butter Cookies in store all weekend!🍪 | Short | May 29 | 29,458 |
| 🗣️ iced matcha is HERE!! | Short | May 24 | 16,836 |
| 🗣️ NEW COOKIES NEVER TASTED SO GOOD! | Short | May 22 | 25,644 |
| The best cookies from our recipe book are in store RIGHT NOW | Short | May 21 | 16,825 |
| Come and see what’s on offer this weekend! | Short | May 8 | 23,919 |
| The most popular cake in the whole bakery?! | Short | May 2 | 43,419 |
| We made HOW MANY cakes?! | Short | May 1 | 18,427 |
| is THIS the cutest cake we’ve ever made!? | Short | Apr 30 | 16,232 |
| The most amount of cakes we’ve ever made?! | Short | Apr 29 | 19,549 |
| Strawberry Matcha sheet cake is in store today! Come an grab a slice 🍵🍓 | Short | Apr 23 | 21,399 |
| Our cookie dough cake has a new look 🤩 | Short | Apr 21 | 38,340 |
| The BEST cupcake on the counter at C&D this week.. | Short | Apr 17 | 25,152 |
Best videos
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What lifts the estimate and what holds it back
Helps
Where viewers likely are
93% of US ad rates
0%US rates
Based on the channel's language and country (English, based in GB). Ads pay far more in the US, UK, Canada and Australia than elsewhere.
Neutral
Mostly Shorts views
55% of views this month
Long 45%Shorts 55%
Shorts pay about $0.13 per 1,000 views, a small fraction of long videos, so the same views earn much less.
Helps
Long enough for mid roll ads
median 13 min
0 min8 min mark20 min
Videos of 8 minutes or more can carry ads in the middle, which lifts earnings per view.
Holds back
Upload pace: slowing down
0.62 per week
That is 0.43x the 90 days before.
Holds back
Views per video are falling
0.75x
Median views of the last 10 long videos compared with the 10 before them.
Neutral
Old videos still bring views
1.1M views a month
Uploads older than three years, and the ones we did not read, keep getting watched. We count them at half their lifetime average pace, a conservative guess, capped by the channel's lifetime average.
Time to monetize
When this channel can earn from YouTube ads
Can it earn from ads?Yes, already past the barIt meets the thresholds by our estimate and shows signs of earning
What would speed it up Each goal with its date, upload plans, your own plan slider, and how the Feb 2027 rules hit this channel. $7 a month, or $34.99 once for life
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Unlock with ProHow we got this. Views from the last 30 days are rebuilt from each public video's views and age, cut to the views YouTube pays on, then priced with niche, audience and video length ad rates from published creator data. We run this 2,000 times with realistic variation and show the middle half. Data read November 9, 2026, 05:20 UTC.