Neutral
Niche: Cooking
$2 to $5 per 1,000 views
$0typical $3$10
Long videos in this niche typically pay about $3 per 1,000 views to the creator.
Epicurious
Estimated monthly ad earningsLikely monetized
$10,700a month
About $129,000 a year, likely $89,300 to $190,000
Low end$7,440
Most likely$10,700
High end$15,800
Where the money comes from
Monthly ad earnings by format, middle of the estimate
$10,700a month
- Long videos5M views a month$10,50098%
- Shorts1.5M views a month$1692%
What one sponsor could pay per video
$8,130 to $20,300Separate from ad earnings and never added in. Based on a median of 677,656 views per long video and typical sponsor rates for this niche.
Views per video
The last 30 public uploads, oldest on the left. Tap or hover a bar for the video.
Long videosShorts
0300K600K
Median 39.8K
Sep 1Nov 5
Show as a table
| Video | Format | Posted | Views |
|---|---|---|---|
| How to Make Perfect Mascarpone Cream for Tiramisu | Short | Nov 5 | 11,002 |
| The Best Tiramisu You’ll Ever Make (Restaurant-Quality) | Epicurious 101 | Long video | Nov 4 | 70,817 |
| Butcher Explains Which Steak to Buy | Ultimate Buying Guide | Epicurious | Long video | Oct 28 | 252,715 |
| You Can Always Count on Wegmans | Short | Oct 22 | 8,969 |
| Can 8 People Agree on Chocolate Chip Cookies? | Everybody Eats | Epicurious | Long video | Oct 21 | 85,450 |
| This Brand is Mushy Peas Pretending to Be Mac & Cheese | Short | Oct 20 | 13,283 |
| The Easiest Way to Stop Wasting Food | Short | Oct 15 | 28,922 |
| Pro Chefs Blind Taste Test Every Frozen Mac & Cheese | The Taste Panel | Epicurious | Long video | Oct 14 | 321,451 |
| Is This the Best Boxed Mac and Cheese? | Short | Oct 13 | 14,015 |
| Meal Prep These Egg Bites for Breakfast All Week | Short | Oct 9 | 29,978 |
| 15 Meal Prepping Hacks Every Home Cook Should Know | Epicurious 101 | Long video | Oct 7 | 502,277 |
| This Bar Packs 28g of Protein and is Absolutely Delicious | Short | Oct 6 | 7,469 |
| This Mac and Cheese Looks Like Dodgy Spray Tan? | Short | Oct 2 | 19,426 |
| Why Your Meatballs Should Be a Little Ugly | Short | Oct 1 | 15,592 |
| Gen Z, Millennials and Boomers Rate Boxed Mac and Cheese | Epicurious | Long video | Sep 30 | 142,761 |
| How to Thicken a Sauce With Roux | Short | Sep 29 | 39,276 |
| Why 80/20 Ground Beef Is the Best Ratio | Short | Sep 25 | 36,277 |
| The Better Way to Cut an Onion | Short | Sep 23 | 98,653 |
| Butcher Explains Which Ground Beef to Buy | Ultimate Buying Guide | Epicurious | Long video | Sep 22 | 442,329 |
| The Better the Bread, the Better the Meatballs | Short | Sep 21 | 16,790 |
| Why We Stopped Frying Meatballs and Use the Oven | Epicurious 101 | Long video | Sep 17 | 143,409 |
| Why You Should Butter Your Sandwich Bread | Short | Sep 17 | 40,318 |
| Pro Chefs Blind Taste Test Every Frozen Fried Rice | The Taste Panel | Epicurious | Long video | Sep 16 | 590,881 |
| Is Hot Ones Classic Actually Spicy? | Short | Sep 15 | 12,574 |
| How to Soften Butter in 10 Minutes | Short | Sep 11 | 143,646 |
| Nutritionist Ranks Protein Bars from Best to Worst | Flavor Grid | Epicurious | Long video | Sep 10 | 236,667 |
| How to Shape Pizza Dough Without Tearing It | Short | Sep 8 | 32,841 |
| This Beef Jerky Packs 17 Grams of Protein Per Ounce | Short | Sep 3 | 12,124 |
| The Best BBQ Ribs You’ll Ever Make | Epicurious 101 | Long video | Sep 2 | 73,234 |
| The Easiest Way to Thicken Any Sauce | Short | Sep 1 | 107,003 |
Best videos
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What lifts the estimate and what holds it back
Neutral
Where viewers likely are
73% of US ad rates
0%US rates
Based on the channel's language and country (English speaking audience). Ads pay far more in the US, UK, Canada and Australia than elsewhere.
Neutral
Shorts in the mix
23% of views this month
Long 77%Shorts 23%
Shorts pay about $0.11 per 1,000 views, a small fraction of long videos, so the same views earn much less.
Helps
Long enough for mid roll ads
median 15 min
0 min8 min mark20 min
Videos of 8 minutes or more can carry ads in the middle, which lifts earnings per view.
Neutral
Upload pace: steady
3.11 per week
That is 1.08x the 90 days before.
Holds back
Views per video are falling
0.75x
Median views of the last 10 long videos compared with the 10 before them.
Neutral
Old videos still bring views
5.1M views a month
Uploads older than three years, and the ones we did not read, keep getting watched. We count them at half their lifetime average pace, a conservative guess, capped by the channel's lifetime average.
Time to monetize
When this channel can earn from YouTube ads
Can it earn from ads?Yes, already past the barIt meets the thresholds by our estimate and shows signs of earning
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Unlock with ProHow we got this. Views from the last 30 days are rebuilt from each public video's views and age, cut to the views YouTube pays on, then priced with niche, audience and video length ad rates from published creator data. We run this 2,000 times with realistic variation and show the middle half. Data read November 9, 2026, 00:40 UTC.