Neutral
Niche: Cooking
$2 to $5 per 1,000 views
$0typical $3$10
Long videos in this niche typically pay about $3 per 1,000 views to the creator.
The Food Theorists
Estimated monthly ad earningsLikely monetized
$22,500a month
About $270,000 a year, likely $183,000 to $405,000
Low end$15,300
Most likely$22,500
High end$33,800
Where the money comes from
Monthly ad earnings by format, middle of the estimate
$22,500a month
- Long videos7.6M views a month$22,400100%
- Shorts497.4K views a month$710%
- Live streams3,675 views a month$90%
What one sponsor could pay per video
$28,300 to $70,800Separate from ad earnings and never added in. Based on a median of 2,359,459 views per long video and typical sponsor rates for this niche.
Views per video
The last 30 public uploads, oldest on the left. Tap or hover a bar for the video.
Long videosShorts
02.5M5M
Median 325K
Jun 23Nov 3
Show as a table
| Video | Format | Posted | Views |
|---|---|---|---|
| Food Theory: Can You EAT Your Sadness Away? | Long video | Nov 3 | 182,632 |
| McDonald's Spent $8.5 BILLION... For THIS?! | Long video | Oct 27 | 326,495 |
| Outback Steakhouse Has a HUGE Problem! | Long video | Oct 20 | 308,124 |
| Gordon Ramsay RUINED Steak! | Long video | Oct 13 | 339,990 |
| YOU Ruined Pillsbury Sugar Cookies | Long video | Oct 6 | 603,021 |
| The SECRET to great Pizza is… SHRIMP?! | Food Theory | Short | Oct 1 | 181,563 |
| Oreo's SECRET plan to take over the Cookie Aisle | Long video | Sep 29 | 332,032 |
| The Secret Chick-Fil-A Menu They DON’T Want You To See! | Food Theory | Short | Sep 24 | 295,098 |
| Wendy's is in BIG Trouble! | Long video | Sep 22 | 502,772 |
| You're Making PB&J WRONG!? | Long video | Sep 15 | 351,038 |
| Food Theory: Cheesecake Factory Makes NO Sense! | Long video | Sep 8 | 432,524 |
| This is the #1 Pizza In The US…and You’ve NEVER Heard of it! | Short | Sep 3 | 453,708 |
| Why Grape Flavor is DYING! | Long video | Sep 1 | 648,420 |
| Food Theory: This Prison Food should be ILLEGAL | Long video | Aug 25 | 216,676 |
| Which State is the KING of Fast Food? | Short | Aug 20 | 198,816 |
| Food Theory: Taco Bell Has the WORST Rewards Program?! | Long video | Aug 18 | 160,399 |
| Does This Bottle Look SEXY To You? | Short | Aug 13 | 87,475 |
| Food Theory: You're Eating FAKE Chinese Food?! | Long video | Aug 11 | 283,206 |
| Did Crumbl Respond To Our Video?! | Short | Aug 6 | 544,794 |
| Food Theory: Crumbl is LYING to You | Long video | Aug 4 | 422,973 |
| Food Theory: Why Gen Z CAN’T Cook | Long video | Jul 28 | 272,655 |
| Food Theory: Ice Cream is RUINED | Long video | Jul 21 | 233,576 |
| Japan HATES Root Beer | Short | Jul 16 | 2,086,745 |
| Food Theory: Why American Food Hits Different | Long video | Jul 14 | 226,248 |
| What's The Best Meal To Pair With Modelo Chelada? | Short | Jul 13 | 4,082,688 |
| Summer Brunch Recipes With Modelo! | Short | Jul 10 | 4,201,597 |
| Food Theory: Why In-N-Out WON'T Survive | Long video | Jul 7 | 316,920 |
| Food Theory: Which Food Mascot is the STRONGEST? | Long video | Jun 30 | 235,811 |
| Burgers Suck Because of YOU! | Short | Jun 25 | 567,655 |
| Food Theory: I Ate EVERY Pop Tart, Here's the WORST! | Long video | Jun 23 | 323,448 |
Best videos
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What lifts the estimate and what holds it back
Helps
Where viewers likely are
100% of US ad rates
0%US rates
Based on the channel's language and country (English, based in the US). Ads pay far more in the US, UK, Canada and Australia than elsewhere.
Neutral
Shorts in the mix
6% of views this month
Long 94%Shorts 6%
Shorts pay about $0.14 per 1,000 views, a small fraction of long videos, so the same views earn much less.
Helps
Long enough for mid roll ads
median 15 min
0 min8 min mark20 min
Videos of 8 minutes or more can carry ads in the middle, which lifts earnings per view.
Neutral
Upload pace: steady
1.4 per week
That is 0.82x the 90 days before.
Helps
Views per video are rising
1.24x
Median views of the last 10 long videos compared with the 10 before them.
Neutral
Old videos still bring views
7.2M views a month
Uploads older than three years keep getting watched. We count them at half their lifetime average pace, a conservative guess, capped by the channel's lifetime average.
Time to monetize
When this channel can earn from YouTube ads
Can it earn from ads?Yes, already past the barIt meets the thresholds by our estimate and shows signs of earning
What would speed it up Each goal with its date, upload plans, your own plan slider, and how the Feb 2027 rules hit this channel. $7 a month, or $34.99 once for life
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Unlock with ProHow we got this. Views from the last 30 days are rebuilt from each public video's views and age, cut to the views YouTube pays on, then priced with niche, audience and video length ad rates from published creator data. We run this 2,000 times with realistic variation and show the middle half. Data read November 8, 2026, 05:40 UTC.