Neutral
Niche: Beauty and fashion
$2 to $6 per 1,000 views
$0typical $3$10
Long videos in this niche typically pay about $3 per 1,000 views to the creator.
James Charles
Estimated monthly ad earningsLikely monetized
$77,900a month
About $935,000 a year, likely $617,000 to $1.43M
Low end$51,500
Most likely$77,900
High end$119,000
Where the money comes from
Monthly ad earnings by format, middle of the estimate
$77,600a month
- Long videos20.2M views a month$76,00098%
- Shorts10.4M views a month$1,5302%
What one sponsor could pay per video
$29,400 to $85,800Separate from ad earnings and never added in. Based on a median of 2,451,348 views per long video and typical sponsor rates for this niche.
Views per video
The last 30 public uploads, oldest on the left. Tap or hover a bar for the video.
Long videosShorts
01.5M3M
Median 827K
Aug 19Nov 7
Show as a table
| Video | Format | Posted | Views |
|---|---|---|---|
| MAC ADVENT CALENDAR REVIEW 😬 | Short | Nov 7 | 236,747 |
| BRUTAL HONEST Review of Beauty Advent Calendars! | Long video | Nov 6 | 1,702,550 |
| What Influencer Halloween is REALLY Like... (vlog) | Long video | Nov 3 | 464,006 |
| GET DRESSED WITH ME AS YZMA! | Short | Nov 2 | 265,911 |
| GRWM FOR HEIDI KLUM’S HALLOWEEN PARTY!! | Short | Nov 1 | 268,881 |
| I Bought Every CELEBRITY Perfume... And Ranked Them! | Long video | Oct 30 | 1,021,900 |
| Making Halloween Boo Baskets For YOU GUYS!! 🎃 (vlog) | Long video | Oct 27 | 457,197 |
| WHICH HALLOWEEN COSTUME IS THE BEST? 👀 | Short | Oct 26 | 299,256 |
| TRYING INDIAN FOOD FOR THE 1st TIME 🇮🇳 | Short | Oct 23 | 1,289,875 |
| FULL FACE of Makeup From INDIAN BRANDS! 🇮🇳 | Long video | Oct 23 | 2,650,742 |
| TRANSFORMING INTO ELASTIGIRL 😂❤️ | Short | Oct 22 | 1,321,581 |
| RANDOM COLOR MAKEUP CHALLENGE! | Short | Oct 21 | 981,729 |
| Maybe I Should’ve Listened to Your Comments… (vlog) | Long video | Oct 20 | 434,049 |
| I Tested Viral Makeup vs. MCoBeauty DUPES! | Long video | Oct 16 | 1,767,466 |
| I Opened My Own Painted Store In NYC! (vlog) | Long video | Oct 13 | 672,310 |
| Full Face of Makeup From SPIRIT HALLOWEEN! | Long video | Oct 9 | 1,384,826 |
| What My Weekends Are ACTUALLY Like! (vlog) | Long video | Oct 6 | 547,361 |
| If your makeup looks cakey, watch this 👀 | Short | Oct 4 | 237,586 |
| James Charles Singing 5150 LIVE 😬 | Short | Oct 3 | 137,998 |
| FULL FACE From Target’s NEW Beauty Store | Long video | Oct 2 | 1,543,008 |
| COME WITH ME TO NYC FOR 48 HOURS (my first vlog!!) | Long video | Sep 29 | 648,477 |
| YOU COULDN’T WATERBOARD THIS OUT OF ME 😭 | Short | Sep 26 | 119,334 |
| Using Makeup From Every Year I’ve Been Alive (1999-2026) | Long video | Sep 25 | 1,531,304 |
| TRYING VIRAL KOREAN STREET FOOD! 🇰🇷 | Short | Sep 18 | 501,150 |
| I Bought A FULL FACE From Korea’s #1 Beauty Store | Long video | Sep 18 | 1,553,596 |
| FULL FACE of QUESTIONABLE New Makeup Launches! | Long video | Sep 11 | 1,836,342 |
| Doing My Makeup HIGH 🍃 ft. My Best Friend | Long video | Sep 4 | 1,122,662 |
| I Bought Every BEST-SELLING Makeup Product On Amazon! | Long video | Aug 28 | 1,474,154 |
| I Tested Every CLICKBAIT Makeup Trend! | Long video | Aug 21 | 1,092,930 |
| STARBUCKS WHAT ARE YOU DOING | Short | Aug 19 | 306,521 |
Best videos
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What lifts the estimate and what holds it back
Helps
Where viewers likely are
100% of US ad rates
0%US rates
Based on the channel's language and country (English, based in the US). Ads pay far more in the US, UK, Canada and Australia than elsewhere.
Neutral
Shorts in the mix
34% of views this month
Long 66%Shorts 34%
Shorts pay about $0.14 per 1,000 views, a small fraction of long videos, so the same views earn much less.
Helps
Long enough for mid roll ads
median 18 min
0 min8 min mark20 min
Videos of 8 minutes or more can carry ads in the middle, which lifts earnings per view.
Helps
Upload pace: speeding up
2.64 per week
That is 1.79x the 90 days before.
Holds back
Views per video are falling
0.56x
Median views of the last 10 long videos compared with the 10 before them.
Neutral
Old videos still bring views
19.0M views a month
Uploads older than three years, and the ones we did not read, keep getting watched. We count them at half their lifetime average pace, a conservative guess, capped by the channel's lifetime average.
Time to monetize
When this channel can earn from YouTube ads
Can it earn from ads?Yes, already past the barIt meets the thresholds by our estimate and shows signs of earning
What would speed it up Each goal with its date, upload plans, your own plan slider, and how the Feb 2027 rules hit this channel. $7 a month, or $34.99 once for life
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Unlock with ProHow we got this. Views from the last 30 days are rebuilt from each public video's views and age, cut to the views YouTube pays on, then priced with niche, audience and video length ad rates from published creator data. We run this 2,000 times with realistic variation and show the middle half. Data read November 9, 2026, 16:40 UTC.