Jordan B Peterson channel avatar

Jordan B Peterson

@jordanbpeterson8.9M subscribers1,587 videosView channel
Estimated monthly ad earningsLikely monetized
$25,500a month

About $306,000 a year, likely $187,000 to $483,000

Low end$15,600
Most likely$25,500
High end$40,300

Where the money comes from

Monthly ad earnings by format, middle of the estimate

  • Long videos2.7M views a month$24,90098%
  • Shorts2.7M views a month$5712%

Separate from ad earnings and never added in. Based on a median of 245,704 views per long video and typical sponsor rates for this niche.

Views per video

The last 30 public uploads, oldest on the left. Tap or hover a bar for the video.

Long videosShorts
01M2M
Median 104.2K
Sep 10Nov 3
Show as a table
VideoFormatPostedViews
You Don't Win an Argument With Your WifeShortNov 3182,678
Why Young Women Are The Most Miserable They've Ever BeenLong videoNov 2723,366
It's Never Too Late to Go On The Adventure of Your LifeShortOct 2999,907
Your Actual CeilingShortOct 28134,945
“What makes being married worth it?”ShortOct 271,636,475
Ignore This and You're DoneShortOct 2749,658
Why You Keep Causing Unnecessary Problems In Your Own LifeLong videoOct 25259,321
The 5% of Your Life That Changes EverythingShortOct 23123,124
The Secret to a Great ConversationShortOct 21108,394
Choose Your Hardest OpponentLong videoOct 18361,968
Peterson Says It Is One Single ThingLong videoOct 11369,927
Your Contract With The FutureShortOct 884,388
Sacrifice & Maturity Are the SameShortOct 858,909
The Paradox of Gratified NeedsShortOct 568,362
Follow Whatever Glitters In The CornerLong videoOct 4343,673
Why You Read Their Eyes FirstLong videoSep 27701,155
Marriage Takes PracticeShortSep 2766,031
Boring People Don't ExistShortSep 26148,372
Don't Aim to Win the ArgumentShortSep 2559,418
Where Idea Are BornShortSep 2338,406
What Tolstoy Found Above the AbyssLong videoSep 20274,109
Dare to Ask What You WantShortSep 1864,997
Stop Forcing YourselfShortSep 17154,372
You're Not a Leader YetShortSep 1674,376
You See What You Aim AtShortSep 1535,324
Tyranny Starts With YouShortSep 1445,251
How to Get Motivated Without WillpowerLong videoSep 13499,904
The Prayer That Ends a FightShortSep 1262,128
Trust Is CourageShortSep 1152,068
Win the Argument, Lose the MarriageShortSep 1039,339

Best videos

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Why this number

What lifts the estimate and what holds it back

Helps

Niche: Education

$3 to $15 per 1,000 views

$0typical $7$20

Long videos in this niche typically pay about $7 per 1,000 views to the creator.

Helps

Where viewers likely are

100% of US ad rates

0%US rates

Based on the channel's language and country (English, based in the US). Ads pay far more in the US, UK, Canada and Australia than elsewhere.

Neutral

Shorts in the mix

50% of views this month

Long 50%Shorts 50%

Shorts pay about $0.21 per 1,000 views, a small fraction of long videos, so the same views earn much less.

Helps

Long enough for mid roll ads

median 55 min

0 min8 min mark20 min

Videos of 8 minutes or more can carry ads in the middle, which lifts earnings per view.

Neutral

Upload pace: steady

3.97 per week

3.2 before
4.0 now

That is 1.18x the 90 days before.

Helps

Views per video are rising

1.33x

Median views of the last 10 long videos compared with the 10 before them.

Time to monetize

When this channel can earn from YouTube ads

Can it earn from ads?Yes, already past the barIt meets the thresholds by our estimate and shows signs of earning

What would speed it up Each goal with its date, upload plans, your own plan slider, and how the Feb 2027 rules hit this channel. $7 a month, or $34.99 once for life

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Pace

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Live tracking

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How we got this. Views from the last 30 days are rebuilt from each public video's views and age, cut to the views YouTube pays on, then priced with niche, audience and video length ad rates from published creator data. We run this 2,000 times with realistic variation and show the middle half. Data read November 11, 2026, 03:20 UTC.

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