Jordan Matter channel avatar

Jordan Matter

@jordanmatter38.6M subscribers585 videosView channel
Estimated monthly ad earningsLikely monetized
$275,000a month

About $3.3M a year, likely $1.98M to $5.32M

Low end$165,000
Most likely$275,000
High end$443,000

Where the money comes from

Monthly ad earnings by format, middle of the estimate

  • Long videos116.8M views a month$274,000100%
  • Shorts2.5M views a month$3360%
  • Live streams77.6K views a month$1560%

Separate from ad earnings and never added in. Based on a median of 24,118,171 views per long video and typical sponsor rates for this niche.

Views per video

The last 30 public uploads, oldest on the left. Tap or hover a bar for the video.

Long videosShorts
020M40M
Median 21.6M
Jun 5Nov 7
Show as a table
VideoFormatPostedViews
Trapped in a TINY SCHOOL Until I GraduateLong videoNov 77,301,999
My SECRET SLEEPOVER in TargetLong videoOct 3116,158,699
Surviving 24 Hours In My PoolLong videoOct 2419,871,077
I Can BUY ANYTHING Until My Dad Catches MeLong videoOct 1716,664,822
What if Salish & Nidal never met?ShortOct 101,674,528
What If They Never Met?Long videoOct 1037,947,214
Surprising Strangers With Front Row Seats #shortsShortOct 93,026,015
This Board Game Gets WORSE Every TurnLong videoOct 317,232,611
I Built a SECRET MALL in my HouseLong videoSep 2621,652,647
I Can't Sleep Until I Find a Rare Glitter DumplingLong videoSep 1925,543,090
Someone Left a LOST PUPPY At My HouseLong videoSep 1223,306,095
Ages 1-25 Compete in EXTREME CHEERLong videoSep 524,118,171
Boys vs Girls: Who's Better at SCHOOL?Long videoAug 2922,316,641
They’re all lining up!ShortAug 269,066,779
How to Expose a FAKE Best FriendLong videoAug 2228,753,800
This is CRAZY! #shortsShortAug 204,747,555
This took so longShortAug 152,840,091
My Dad Won't Let Me Get the VIRAL ToyLong videoAug 1523,992,618
The Only Boy Who Wasn't ActingLong videoAug 818,471,269
Ages 1-50 Compete in EXTREME STRENGTH CompetitionLong videoJul 2521,624,652
24 Hours to ESCAPE This IslandLong videoJul 1821,599,637
Meeting My Dad's TWIN For The First TimeLong videoJul 1116,575,304
Trapped in Every COLORLong videoJul 435,216,352
New Friend GroupShortJul 139,403,483
I Stole My Dad's CarLong videoJun 2723,359,926
I Hired a Fake Twin To Prank My DadLong videoJun 2029,583,030
I SECRETLY Lived in a Movie TheaterLong videoJun 1322,629,514
Boys vs Girls - ONE COLOR Dream SleepoverLong videoJun 633,964,173
This got awkward quick. #promposal #shortsShortJun 67,049,038
COMING SATURDAY: Boys vs Girls! #shortsShortJun 55,851,139

Best videos

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Why this number

What lifts the estimate and what holds it back

Holds back

Niche: Entertainment

$0.80 to $5 per 1,000 views

$0typical $2$10

Long videos in this niche typically pay about $2 per 1,000 views to the creator.

Helps

Where viewers likely are

100% of US ad rates

0%US rates

Based on the channel's language and country (English, based in the US). Ads pay far more in the US, UK, Canada and Australia than elsewhere.

Neutral

Shorts in the mix

2% of views this month

Long 98%Shorts 2%

Shorts pay about $0.13 per 1,000 views, a small fraction of long videos, so the same views earn much less.

Helps

Long enough for mid roll ads

median 14 min

0 min8 min mark20 min

Videos of 8 minutes or more can carry ads in the middle, which lifts earnings per view.

Neutral

Upload pace: steady

1.4 per week

1.2 before
1.4 now

That is 1.2x the 90 days before.

Neutral

Views per video are steady

0.96x

Median views of the last 10 long videos compared with the 10 before them.

Time to monetize

When this channel can earn from YouTube ads

Can it earn from ads?Yes, already past the barIt meets the thresholds by our estimate and shows signs of earning

What would speed it up Each goal with its date, upload plans, your own plan slider, and how the Feb 2027 rules hit this channel. $7 a month, or $34.99 once for life

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Pace

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Live tracking

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How we got this. Views from the last 30 days are rebuilt from each public video's views and age, cut to the views YouTube pays on, then priced with niche, audience and video length ad rates from published creator data. We run this 2,000 times with realistic variation and show the middle half. Data read November 10, 2026, 22:20 UTC.

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