Matt D'Avella channel avatar

Matt D'Avella

@mattdavella4.1M subscribers472 videosView channel
Estimated monthly ad earningsLikely monetized
$5,040a month

About $60,500 a year, likely $36,100 to $98,300

Low end$3,010
Most likely$5,040
High end$8,190

Where the money comes from

Monthly ad earnings by format, middle of the estimate

  • Long videos1.4M views a month$5,030100%
  • Shorts48K views a month$70%

Separate from ad earnings and never added in. Based on a median of 334,102 views per long video and typical sponsor rates for this niche.

Views per video

The last 30 public uploads, oldest on the left. Tap or hover a bar for the video.

Long videosShorts
01.5M3M
Median 510.7K
Apr 7Oct 31
Show as a table
VideoFormatPostedViews
They sold us a lie (and it’s still working)Long videoOct 31275,917
A professional stylist rebuilt my minimalist wardrobeLong videoSep 271,208,548
This is everything that's wrong with consumerismLong videoSep 1889,503
Where did all the minimalists go?Long videoJul 7698,953
I ran 1 mile every day for 30 daysLong videoJun 9379,289
I tried to optimize my life. It made it worse.Long videoApr 30425,566
I tried zone 2 training for 30 days (what I learned)Long videoMar 30849,557
The biggest self-help lieLong videoFeb 27217,402
I meal prepped 46 boring lunches to be healthierLong videoJan 30271,344
The most life-changing advice I ever gotLong videoJan 13566,584
The water bottle trend has gone too farLong videoDec 11634,874
The problem with self-help gurusLong videoOct 28664,418
How social media fuels useless productsLong videoSep 30511,297
Hustle culture lied to you (here’s a better way)Long videoSep 2889,103
Why everyone is quitting social mediaLong videoAug 212,689,451
How the 1% stole minimalism (then threw it away)Long videoJul 311,044,641
The psychology of how brands influence youLong videoJul 17510,161
Why I'm still a minimalist after 14 yearsLong videoJul 2484,360
I tried to master espresso in 30 days (with zero experience)Long videoMay 211,012,280
The only workout I do now (takes 40 min)Long videoApr 30563,951
I cut my training by 70% (and got better results)Long videoApr 24843,267
I tried mobility training for 30 daysShortApr 15301,630
I timed every task for 30 daysShortApr 1460,634
I swapped lives with a night owlShortApr 1354,203
I tracked my mood for 1 yearShortApr 12236,488
I tried yoga for 30 daysShortApr 12122,468
This book helped me become a happier personLong videoApr 9822,280
The 5 Minute RuleShortApr 960,042
My wife tried minimalism.ShortApr 8176,348
I used a flip phone for 30 daysShortApr 7162,145

Best videos

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What works in your niche

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Why this number

What lifts the estimate and what holds it back

Neutral

Niche: Documentaries

$2 to $8 per 1,000 views

$0typical $4$10

Long videos in this niche typically pay about $4 per 1,000 views to the creator.

Helps

Where viewers likely are

100% of US ad rates

0%US rates

Based on the channel's language and country (English, based in the US). Ads pay far more in the US, UK, Canada and Australia than elsewhere.

Neutral

Shorts in the mix

3% of views this month

Long 97%Shorts 3%

Shorts pay about $0.15 per 1,000 views, a small fraction of long videos, so the same views earn much less.

Helps

Long enough for mid roll ads

median 10 min

0 min8 min mark20 min

Videos of 8 minutes or more can carry ads in the middle, which lifts earnings per view.

Helps

Upload pace: speeding up

0.23 per week

0.2 before
0.2 now

That is 1.5x the 90 days before.

Holds back

Views per video are falling

0.76x

Median views of the last 10 long videos compared with the 10 before them.

Neutral

Old videos still bring views

717K views a month

Uploads older than three years keep getting watched. We count them at half their lifetime average pace, a conservative guess, capped by the channel's lifetime average.

Time to monetize

When this channel can earn from YouTube ads

Can it earn from ads?Yes, already past the barIt meets the thresholds by our estimate and shows signs of earning

What would speed it up Each goal with its date, upload plans, your own plan slider, and how the Feb 2027 rules hit this channel. $7 a month, or $34.99 once for life

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Pace

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Live tracking

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How we got this. Views from the last 30 days are rebuilt from each public video's views and age, cut to the views YouTube pays on, then priced with niche, audience and video length ad rates from published creator data. We run this 2,000 times with realistic variation and show the middle half. Data read November 8, 2026, 17:20 UTC.

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