Neutral
Niche: Cooking
$2 to $5 per 1,000 views
$0typical $3$10
Long videos in this niche typically pay about $3 per 1,000 views to the creator.
Matt Stonie
Estimated monthly ad earningsLikely monetized
$34,000a month
About $407,000 a year, likely $266,000 to $612,000
Low end$22,200
Most likely$34,000
High end$51,000
Where the money comes from
Monthly ad earnings by format, middle of the estimate
$33,900a month
- Long videos12.8M views a month$33,00097%
- Shorts6.1M views a month$8733%
What one sponsor could pay per video
$47,400 to $118,000Separate from ad earnings and never added in. Based on a median of 3,948,304 views per long video and typical sponsor rates for this niche.
Views per video
The last 30 public uploads, oldest on the left. Tap or hover a bar for the video.
Long videosShorts
04M8M
Median 1.3M
Jan 27Oct 31
Show as a table
| Video | Format | Posted | Views |
|---|---|---|---|
| $100 Filet-o-Fish | Short | Oct 31 | 1,068,209 |
| Eating Burger King until Golden Hello Kitty | Short | Oct 26 | 2,967,476 |
| Big Box of Cereal | Short | Oct 15 | 392,195 |
| Fastest Burrito Ever Eaten | Short | Sep 30 | 3,939,860 |
| They wouldn't let me attempt their Spicy Challenge.. | Long video | Sep 26 | 2,322,140 |
| Wendy's T-Rex Burger Challenge (destroyed) | Short | Sep 11 | 1,339,026 |
| Eating Buldak Fire Noodles in an Ice Bath | Short | Aug 25 | 1,279,438 |
| The Erling Haaland Diet Challenge (Magic Potion, Organ Meats, Bone Marrow, & more) | Long video | Jul 23 | 1,336,117 |
| Can I Eat more than Luffy? | Long video | Feb 20 | 1,456,675 |
| Where does Matt Stonie put the Calories? | Short | Feb 1 | 558,936 |
| Gross Start to 2026.. | Long video | Jan 28 | 645,776 |
| 5 Taco Bell Quesaritos (& a Baja Blast) | Short | Dec 20 | 1,595,651 |
| The FASTEST Burger King x Spongebob Meal Ever Eaten | Long video | Dec 9 | 1,101,558 |
| The Spiciest Chicken in Vegas! | Short | Nov 1 | 6,963,233 |
| The SPICiEST Chicken Sandwich Ever.. (Howlin' Rays) | Long video | Oct 26 | 5,759,234 |
| Impossible to eat Marshmallow (15,652 calories) | Long video | Sep 6 | 1,146,509 |
| Almost broke my tooth.. #Chicharron | Short | Sep 5 | 4,219,800 |
| Reaper Chicken Tender Roulette | Short | Aug 23 | 3,256,472 |
| The End of an Era... | Long video | Jul 26 | 2,515,032 |
| 100m Hot Dog Run Challenge | Short | Jul 20 | 897,485 |
| Big Mac under 10 Seconds #BigMacChallenge | Short | Jul 11 | 1,402,200 |
| Big Mac Under 1 Minute #BigMacChallenge | Short | Jul 4 | 2,793,525 |
| Couple's Food Challenge!! (Hawaii's BIGGEST Pancake) | Long video | May 25 | 880,630 |
| Matt Stonie runs the 40yd | Short | May 19 | 477,699 |
| NFL Players' CHEAT MEALS! | Short | May 13 | 441,468 |
| Is the Hot Dog a Sandwich?? | Short | May 12 | 361,301 |
| NFL fans try Wet Hot Dogs | Short | May 11 | 354,120 |
| FREE Burgers for a Year! | Short | May 1 | 729,026 |
| GIANT Fortune Cookie | Short | Jan 29 | 731,628 |
| Eating Happy Meals until I get EVERY CARD!! (Mcdonald's x Pokemon 2025) | Long video | Jan 27 | 2,006,122 |
Best videos
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What lifts the estimate and what holds it back
Helps
Where viewers likely are
100% of US ad rates
0%US rates
Based on the channel's language and country (English, based in the US). Ads pay far more in the US, UK, Canada and Australia than elsewhere.
Neutral
Shorts in the mix
32% of views this month
Long 68%Shorts 32%
Shorts pay about $0.14 per 1,000 views, a small fraction of long videos, so the same views earn much less.
Holds back
Videos under 8 minutes
median 8 min
0 min8 min mark20 min
Below 8 minutes YouTube only shows ads before and after, so each view pays less.
Helps
Upload pace: speeding up
0.54 per week
Not enough history to compare yet.
Holds back
Views per video are falling
0.39x
Median views of the last 10 long videos compared with the 10 before them.
Neutral
Old videos still bring views
14.3M views a month
Uploads older than three years keep getting watched. We count them at half their lifetime average pace, a conservative guess, capped by the channel's lifetime average.
Time to monetize
When this channel can earn from YouTube ads
Can it earn from ads?Yes, already past the barIt meets the thresholds by our estimate and shows signs of earning
What would speed it up Each goal with its date, upload plans, your own plan slider, and how the Feb 2027 rules hit this channel. $7 a month, or $34.99 once for life
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Unlock with ProHow we got this. Views from the last 30 days are rebuilt from each public video's views and age, cut to the views YouTube pays on, then priced with niche, audience and video length ad rates from published creator data. We run this 2,000 times with realistic variation and show the middle half. Data read November 12, 2026, 06:40 UTC.