Neutral
Niche: Beauty and fashion
$2 to $6 per 1,000 views
$0typical $3$10
Long videos in this niche typically pay about $3 per 1,000 views to the creator.
NikkieTutorials
Estimated monthly ad earningsLikely monetized
$10,900a month
About $131,000 a year, likely $86,100 to $203,000
Low end$7,180
Most likely$10,900
High end$16,900
Where the money comes from
Monthly ad earnings by format, middle of the estimate
$10,800a month
- Long videos4.3M views a month$10,00093%
- Shorts6.6M views a month$7607%
- Live streams1,799 views a month$40%
What one sponsor could pay per video
$26,100 to $76,100Separate from ad earnings and never added in. Based on a median of 2,175,466 views per long video and typical sponsor rates for this niche.
Views per video
The last 30 public uploads, oldest on the left. Tap or hover a bar for the video.
012.5M25M
Median 4M
Dec 2Nov 3
Show as a table
| Video | Format | Posted | Views |
|---|---|---|---|
| trying a CRAZY brush for my brows… 😬🤔 | Short | Nov 3 | 665,685 |
| trying a magical BLUE highlighter! 😱💙 | Short | Oct 15 | 1,669,285 |
| the SECRET to a perfect FULL GLAM look 👀 | Short | Oct 4 | 379,031 |
| PERFECT nude lips using… CONCEALER? 🤔 | Short | Sep 8 | 4,234,537 |
| this cushion foundation is CRAZY?! 😳 | Short | Sep 7 | 796,555 |
| 5 Eyeshadows in ONE?? 😱👀 | Short | Aug 24 | 5,765,886 |
| Mixing 5 highlighters to create MAGIC 🫢🤩✨ | Short | Aug 16 | 3,144,971 |
| trying a BUTTON nose contour hack! 👃🏻✨ | Short | Aug 9 | 3,851,224 |
| trying SILVER FOIL lips! 🪩 | Short | Aug 2 | 3,628,970 |
| trying a SLICE OF ORANGE lips?? 🍊 | Short | Jul 20 | 6,268,175 |
| the most MAGICAL shadow I’ll EVER try? 🤯 | Short | Jun 28 | 2,209,339 |
| Trying a Moroccan Lip Stain/Lipstick?! 🫢❤️ | Short | May 31 | 13,508,448 |
| is this the MOST Full Coverage foundation I’ll ever try? 😧🫨 | Short | May 25 | 5,894,076 |
| trying a FEATHERS eye look 🪶✨ | Short | May 14 | 3,292,081 |
| trying a GREEN magical DUOCHROME eyeshadow?! 😱💚 | Short | May 11 | 17,183,931 |
| trying GLOWING makeup?! 🦋💡✨ | Short | Apr 30 | 3,331,398 |
| WHY are all lipsticks ORANGE nowadays?! 🍊 | Short | Apr 14 | 4,010,578 |
| trying this viral ZENDAYA look 💙💫 | Short | Apr 10 | 2,900,145 |
| STILA is still around?? 👀🫢 | Short | Mar 29 | 4,157,622 |
| is this the BEST nose contour hack?? 😱👀 | Short | Mar 19 | 5,250,589 |
| PURPLE Blush for Foundation?! 🫣🔮 | Short | Mar 12 | 13,794,621 |
| this highlighter looks like a RASH! 😱😳 | Short | Mar 4 | 4,754,321 |
| a 150 shades of RAINBOW eyeshadow palette? 🫢🌈✨ | Short | Feb 27 | 4,777,054 |
| the UGLIEST drugstore lipstick ever? 😖 | Short | Feb 8 | 3,215,325 |
| SpongeBob SquarePants CREAM BLUSH?! 🧽🫧 | Short | Feb 2 | 3,899,385 |
| trying RAINBOW undereyes… again! 🌈🤔✨ | Short | Jan 29 | 3,719,572 |
| this filter decides the ORDER of my MAKEUP ROUTINE! 😵💫 | Short | Jan 20 | 13,425,878 |
| trying HOLOGRAPHIC skin.. cause why not? 🤔💿✨ | Short | Jan 4 | 22,694,068 |
| temporary GLITTER eye tattoos?! 🫢👀✨ | Short | Dec 21 | 3,862,457 |
| a matte lipstick that becomes GLITTERY?! 🫢 | Short | Dec 2 | 9,283,468 |
Best videos
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What lifts the estimate and what holds it back
Neutral
Where viewers likely are
73% of US ad rates
0%US rates
Based on the channel's language and country (English, based in NL). Ads pay far more in the US, UK, Canada and Australia than elsewhere.
Holds back
Mostly Shorts views
61% of views this month
Long 39%Shorts 61%
Shorts pay about $0.11 per 1,000 views, a small fraction of long videos, so the same views earn much less.
Helps
Long enough for mid roll ads
median 15 min
0 min8 min mark20 min
Videos of 8 minutes or more can carry ads in the middle, which lifts earnings per view.
Neutral
Upload pace: steady
0.62 per week
That is 1.14x the 90 days before.
Neutral
Views per video are steady
1.15x
Median views of the last 10 long videos compared with the 10 before them.
Neutral
Old videos still bring views
8.3M views a month
Uploads older than three years, and the ones we did not read, keep getting watched. We count them at half their lifetime average pace, a conservative guess, capped by the channel's lifetime average.
Time to monetize
When this channel can earn from YouTube ads
Can it earn from ads?Yes, already past the barIt meets the thresholds by our estimate and shows signs of earning
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Unlock with ProHow we got this. Views from the last 30 days are rebuilt from each public video's views and age, cut to the views YouTube pays on, then priced with niche, audience and video length ad rates from published creator data. We run this 2,000 times with realistic variation and show the middle half. Data read November 6, 2026, 20:40 UTC.