Rick Beato channel avatar

Rick Beato

@rickbeato5.9M subscribers2,399 videosView channel
Estimated monthly ad earningsLikely monetized
$22,100a month

About $266,000 a year, likely $172,000 to $390,000

Low end$14,300
Most likely$22,100
High end$32,500

Where the money comes from

Monthly ad earnings by format, middle of the estimate

  • Long videos8.2M views a month$18,40084%
  • Shorts17M views a month$2,19010%
  • Live streams609.5K views a month$1,2106%

Separate from ad earnings and never added in. Based on a median of 895,532 views per long video and typical sponsor rates for this niche.

Views per video

The last 30 public uploads, oldest on the left. Tap or hover a bar for the video.

Long videosShortsLive streams
02M4M
Median 422K
Oct 14Nov 7
Show as a table
VideoFormatPostedViews
Australia Trip Recap and What Else Is NewLive streamNov 7115,373
Steel Beans on dealing with adversity #drummer #guitarShortNov 7123,176
Bernie Taupin on songwriting with Elton John ShortNov 6185,793
How Did I Miss This? My Take On Gracie AbramsLong videoNov 5577,557
Josh Homme playing tricks on your audience #queensofthestoneageShortNov 5537,530
Sheryl Crow on the writing of “Strong Enough” #sherylcrow #guitarShortNov 3143,341
This Didn't Quite Go As I Planned... Long videoNov 3499,745
Steel Beans one man band rock fest!ShortNov 22,285,407
Rob Thomas on Matchbox Twenty becoming the most famous faceless band ShortNov 1220,940
Taylor Momsen on working with Kim Thayil and Matt Cameron from SoundgardenShortOct 30102,441
Checking In From Australia!Live streamOct 29285,156
Steel Beans plays his song “Stowaway” The one man rock band!ShortOct 293,176,426
Steel Beans: How The F*ck Does He Do This?Long videoOct 272,030,973
David Kollar creates some incredible soundscapes with guitar!ShortOct 2694,513
A hilarious moment from a VH1 show with Desmond Child and Vince NeilShortOct 25155,835
Matchbox Twenty on the mistake at the beginning of “Bent”ShortOct 25135,246
I've Never Seen The Guitar Played Like ThisLong videoOct 23701,395
Taylor Momsen on what is a perfect song #taylormomsen #thebeatlesShortOct 23651,392
Desmond Child talks about what he learned about songwriting from his mentorShortOct 22164,308
Bernie Taupin discusses writing “Your Song” with Elton JohnShortOct 21183,532
Inside The Mind of The Most Prolific Songwriter of The Past 50 YearsLong videoOct 21508,459
Sheryl Crow plays “Old Man” by Neil Young #sherylcrow #neilyoungShortOct 201,697,263
How Bernie Taupin and Elton John Became The Greatest Songwriting DuoLong videoOct 191,032,098
Josh Homme on finding what makes him different #guitar #qotsa #joshhommeShortOct 19445,276
I Finally Learned THIS Steely Dan SongLive streamOct 18331,082
Bernie Taupin on writing the lyrics to “Rocket Man” #eltonjohn #bernietaupinShortOct 171,612,162
The Matchbox Twenty InterviewLong videoOct 17398,639
It’s hilarious listening to Matchbox Twenty with the band! #matchboxtwentyShortOct 161,177,198
Did Hollywood Copy THIS Video?Long videoOct 15800,396
How Aaron Dessner and Taylor Swift wrote “cardigan” #aarondessner #taylorswiftShortOct 14147,410

Best videos

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Why this number

What lifts the estimate and what holds it back

Holds back

Niche: Music

$0.80 to $4 per 1,000 views

$0typical $2$10

Long videos in this niche typically pay about $2 per 1,000 views to the creator.

Helps

Where viewers likely are

100% of US ad rates

0%US rates

Based on the channel's language and country (English, based in the US). Ads pay far more in the US, UK, Canada and Australia than elsewhere.

Holds back

Mostly Shorts views

66% of views this month

Long 32%Shorts 66%

Shorts pay about $0.13 per 1,000 views, a small fraction of long videos, so the same views earn much less.

Helps

Long enough for mid roll ads

median 32 min

0 min8 min mark20 min

Videos of 8 minutes or more can carry ads in the middle, which lifts earnings per view.

Neutral

Upload pace: steady

7.08 per week

7.6 before
7.1 now

That is 0.93x the 90 days before.

Holds back

Views per video are falling

0.47x

Median views of the last 10 long videos compared with the 10 before them.

Time to monetize

When this channel can earn from YouTube ads

Can it earn from ads?Yes, already past the barIt meets the thresholds by our estimate and shows signs of earning

What would speed it up Each goal with its date, upload plans, your own plan slider, and how the Feb 2027 rules hit this channel. $7 a month, or $34.99 once for life

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Pace

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Live tracking

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How we got this. Views from the last 30 days are rebuilt from each public video's views and age, cut to the views YouTube pays on, then priced with niche, audience and video length ad rates from published creator data. We run this 2,000 times with realistic variation and show the middle half. Data read November 8, 2026, 13:00 UTC.

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