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Tati

@tati7.8M subscribers2,278 videosView channel
Estimated monthly ad earningsLikely monetized
$19,200a month

About $230,000 a year, likely $150,000 to $360,000

Low end$12,500
Most likely$19,200
High end$30,000

Where the money comes from

Monthly ad earnings by format, middle of the estimate

  • Long videos5.7M views a month$18,70098%
  • Shorts214.5K views a month$320%
  • Live streams144.3K views a month$4412%

Separate from ad earnings and never added in. Based on a median of 194,038 views per long video and typical sponsor rates for this niche.

Views per video

The last 30 public uploads, oldest on the left. Tap or hover a bar for the video.

Long videosShortsLive streams
0500K1M
Median 105K
Jul 27Nov 9
Show as a table
VideoFormatPostedViews
SEPHORA VIB SALE ... Massive Holiday HaulLong videoNov 98,132
Tati Friday Night Live - Episode 103Live streamNov 728,778
SEPHORA VIB SALE ... My Top Holiday PicksLong videoNov 2169,588
Worst to Best ... Foundations of 2026Long videoOct 26250,447
Tati Friday Night Live - Episode 102Live streamOct 2445,266
ALL THE NEW MAKEUP ... Worth the Splurge?Long videoOct 19172,605
Tati Friday Night Live - Episode 101Live streamOct 1747,164
NEW DRUGSTORE MAKEUP ... Let's Test it All!Long videoOct 12234,746
🎉 100th Episode of Tati Friday Night Live 🎉Live streamOct 1056,552
New Makeup at Sephora ... Holiday LaunchesLong videoOct 5195,614
10 Products I'd Buy Again ...Long videoSep 28106,638
Tati Friday Night Live - Episode 99Live streamSep 2644,434
THESE 12 DUPES ... Better than Luxury!Long videoSep 21289,669
Tati Friday Night Live - Episode 98Live streamSep 1945,378
NO MORE NEEDLES ...ShortSep 15917,982
They Duped my Favorite Foundation and I like it Better! Long videoSep 14165,371
Tati Friday Night Live - Episode 97Live streamSep 1247,038
ALL NEW DRUGSTORE MAKEUP ... Let's Wear Test it all!Long videoSep 7194,208
Tati Friday Night Live - Episode 96Live streamSep 546,738
ALL THE NEW MAKEUP TESTED ... What's Worth the Splurge?Long videoAug 31151,942
Tati Friday Night Live - Episode 95Live streamAug 2950,006
WHAT'S NEW AT SEPHORA ... I Got it All!Long videoAug 24122,071
Tati Friday Night Live - Episode 94Live streamAug 2220,865
DO NOT BUY THIS FOUNDATION ... You were warned ⚠️Long videoAug 17123,531
Tati Friday Night Live - Episode 93Live streamAug 1521,085
BEST DUPES EVER ... The Drugstore Wins!Long videoAug 10191,229
Tati Friday Night Live - Episode 92Live streamAug 817,277
L'Oréal's New Balm Foundation ... Worth the Hype?Long videoAug 3141,581
Tati Friday Night Live - Episode 91Live streamAug 117,340
DON'T BUY THESE PRODUCTS ... Save Your Cash!Long videoJul 27103,335

Best videos

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What works in your niche

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Why this number

What lifts the estimate and what holds it back

Neutral

Niche: Beauty and fashion

$2 to $6 per 1,000 views

$0typical $3$10

Long videos in this niche typically pay about $3 per 1,000 views to the creator.

Helps

Where viewers likely are

100% of US ad rates

0%US rates

Based on the channel's language and country (English, based in the US). Ads pay far more in the US, UK, Canada and Australia than elsewhere.

Neutral

Shorts in the mix

4% of views this month

Long 94%Shorts 4%

Shorts pay about $0.15 per 1,000 views, a small fraction of long videos, so the same views earn much less.

Helps

Long enough for mid roll ads

median 21 min

0 min8 min mark20 min

Videos of 8 minutes or more can carry ads in the middle, which lifts earnings per view.

Neutral

Upload pace: steady

1.94 per week

2.4 before
1.9 now

That is 1x the 90 days before.

Helps

Views per video are rising

1.52x

Median views of the last 10 long videos compared with the 10 before them.

Neutral

Old videos still bring views

6.2M views a month

Uploads older than three years, and the ones we did not read, keep getting watched. We count them at half their lifetime average pace, a conservative guess, capped by the channel's lifetime average.

Time to monetize

When this channel can earn from YouTube ads

Can it earn from ads?Yes, already past the barIt meets the thresholds by our estimate and shows signs of earning

What would speed it up Each goal with its date, upload plans, your own plan slider, and how the Feb 2027 rules hit this channel. $7 a month, or $34.99 once for life

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Pace

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Live tracking

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How we got this. Views from the last 30 days are rebuilt from each public video's views and age, cut to the views YouTube pays on, then priced with niche, audience and video length ad rates from published creator data. We run this 2,000 times with realistic variation and show the middle half. Data read November 9, 2026, 19:00 UTC.

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