The Verge channel avatar

The Verge

@theverge3.5M subscribers6,622 videosView channel
Estimated monthly ad earningsLikely monetized
$8,660a month

About $104,000 a year, likely $70,500 to $159,000

Low end$5,870
Most likely$8,660
High end$13,200

Where the money comes from

Monthly ad earnings by format, middle of the estimate

  • Long videos1.2M views a month$6,53077%
  • Shorts8.2M views a month$1,38016%
  • Live streams136.8K views a month$6107%

Separate from ad earnings and never added in. Based on a median of 31,679 views per long video and typical sponsor rates for this niche.

Views per video

The last 30 public uploads, oldest on the left. Tap or hover a bar for the video.

Long videosShorts
040K80K
Median 18.8K
Oct 30Nov 6
Show as a table
VideoFormatPostedViews
Tesla is ‘winding down’ production of the CybertruckShortNov 62,641
The AI industry does not have a marketing problemShortNov 67,704
X is a failure #VergecastShortNov 610,443
Google yanks search from schools #VergecastShortNov 63,834
Touchscreen MacBook Pro #VergecastShortNov 63,408
Big Tech lost big in the 2026 election | The VergecastLong videoNov 632,568
Should you upgrade your kindle? #VergecastShortNov 522,725
Does listening to an audiobook count as reading? #VergecastShortNov 55,545
BookTok is the antidote to doomscrolling | The VergecastLong videoNov 522,714
Touching the touchscreen MacBook ProShortNov 519,480
Shooting digital with Rian JohnsonShortNov 46,166
Why Rian Johnson made a photo app | The VergecastLong videoNov 448,621
The center will not holdShortNov 37,465
The data center election #VergecastShortNov 34,347
Apple is all in on AI #VergecastShortNov 323,019
Will data centers rock the vote? | The VergecastLong videoNov 322,908
How did I get the Muse Charm early? I didn't — this one's DIY!ShortNov 325,485
Reddit will force you to log inShortNov 36,687
Is cloud gaming the future? Presented by @AtlassianShortNov 34,642
SpaceX has its sights set on becoming a major mobile carrier #VergecastShortNov 218,020
Cloud gaming works — but it's not winningLong videoNov 227,232
Will MacBook Eat the iPad? #VergecastShortNov 210,511
Instagram's AI crisisShortOct 3113,706
Apple's delightfully messy era #VergecastShortOct 3131,307
Microsoft ends Copilot smart TV support #VergecastShortOct 3012,657
Has Google Zero come for… Google?ShortOct 3052,383
Everything is iPad #VergecastShortOct 3026,714
The delightfully messy state of Apple gadgets | The VergecastLong videoOct 3062,542
Has Instagram given up on celeb deepfakes?ShortOct 3025,579
Touchscreen MacBook launch #VergecastShortOct 3027,587

Best videos

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Why this number

What lifts the estimate and what holds it back

Neutral

Niche: Tech reviews

$2 to $10 per 1,000 views

$0typical $5$15

Long videos in this niche typically pay about $5 per 1,000 views to the creator.

Helps

Where viewers likely are

100% of US ad rates

0%US rates

Based on the channel's language and country (English, based in the US). Ads pay far more in the US, UK, Canada and Australia than elsewhere.

Holds back

Mostly Shorts views

86% of views this month

Long 13%Shorts 86%

Shorts pay about $0.17 per 1,000 views, a small fraction of long videos, so the same views earn much less.

Helps

Long enough for mid roll ads

median 37 min

0 min8 min mark20 min

Videos of 8 minutes or more can carry ads in the middle, which lifts earnings per view.

Helps

Upload pace: speeding up

25.2 per week

18.9 before
25.2 now

That is 1.38x the 90 days before.

Neutral

Views per video are steady

1.1x

Median views of the last 10 long videos compared with the 10 before them.

Time to monetize

When this channel can earn from YouTube ads

Can it earn from ads?Yes, already past the barIt meets the thresholds by our estimate and shows signs of earning

What would speed it up Each goal with its date, upload plans, your own plan slider, and how the Feb 2027 rules hit this channel. $7 a month, or $34.99 once for life

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Pace

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Live tracking

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How we got this. Views from the last 30 days are rebuilt from each public video's views and age, cut to the views YouTube pays on, then priced with niche, audience and video length ad rates from published creator data. We run this 2,000 times with realistic variation and show the middle half. Data read November 7, 2026, 03:00 UTC.

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